Over the past decade, three interconnected services have emerged, thanks to which online marketing professionals have tried to introduce a form of marketing in which the provision of content directly contributes to the growth of trust in the company. These three concepts: content marketing, inbound marketing and permission marketing are based on the idea of promoting, through quality content, attracting consumers to the brand, and not to ensure that the brand is closer to consumers. more aggressive through traditional campaigns. These actions will lead to an increase in the volume of qualified traffic, which will ultimately become a less expensive conversion for the company. Let’s look at the details that distinguish these three concepts.
Content marketing is based on the idea that, by providing relevant value-added content, we position ourselves in the minds of consumers as leaders and experts in the field of thinking.
What is content marketing? in the industry in which we work, evoking an approach to the brand and accompanying the user at any stage of the process that leads us to our goals. The concept of inbound marketing offers to capture the attention of consumers with the help of quality content, but from the point of view of optimization in terms of proper distribution and promotion, reaching not only respect as an industry leader, but with the goal of increasing qualified traffic to our assets.
Finally, permit marketing is based on the responsibility of those responsible for the marketing strategy to request permission from customers or potential customers in carrying out their actions, thus not only adherence to products and services in a more qualified manner, but greater capacity is achieved when it comes to direct and a personalized way to our audience using the information voluntarily provided to them.
These three concepts are also synonymous with the concept of “marketing attraction”, where “attraction” means encouraging consumers to search for these interactions, inter alia, through valuable content, as opposed to “push marketing”. Commercial promotion is required to bring the product to consumers through different channels. In this publication, we will consider content marketing in its broadest sense, integrating the key concepts of the three previously noted.
So, is content marketing solely based on the fact that quality content is being offered to consumers? Definitely not. Digital writers not only create them, but: Firstly, you will spend a lot of time understanding the market. That is, an understanding of consumer preferences, their consumer habits in the field of activity and content provided by other players in the industry. b. As soon as this base is accepted, it will begin to create relevant and high-quality content in order to ensure the highest possible value for consumers. This includes maintaining a balance between offering coverage across a wide range of topics within content marketing.
Create for conversion the industry in which it operates and specialization in certain areas, all this in order to attract a wider audience. from. The next step, obviously, will be the distribution of content throughout the online ecosystem and its parallel promotion through platforms where it is not only easy to find content, but also share it.
And finally, he will redefine his content marketing strategy based on digital writers to steadily achieve brand recognition over time.
The strategic sphere of content marketing contributes to the success of the organization in various fields, including: the formation of potential customers, direct sales, retention, positioning and brand coverage. For decades, direct marketing (newsletters, media campaigns, flyers, telemarketing, and other traditional marketing events) has been the mainstay of the discipline. However, a change in consumer habits (largely due to the new capabilities of the online channel, in addition to the socio-economic situation of the consumers themselves) has led some traditional models of interaction with consumers to become ineffective in some obsessive cases, which ultimately leads to their rejection by the final recipients:
– 44% of direct emails never open.
– 86% of consumers do not attend television ads.
– 84% of people aged 25 to 34 left the website due to irrelevant or intrusive advertising.